As a teen, Jeff Good moved to Jackson from Salt Lake City and went on to attend Millsaps College and stayed put, planting deep roots in the city.
As owner/operator of Jackson restaurants BRAVO! Italian Restaurant & Bar, Broad Street Baking Company and Sal & Mookie’s New York Pizza & Ice Cream Joint, Good’s face and welcoming persona is one that’s ever-present in the City With Soul.
When he’s not hard at work running his successful hospitality empire, Good serves as the Chair and founding board member of the Refill Jackson Initiative, a nonprofit workforce development program housed within a restaurant setting, Refill Café, located on the Jackson State University Parkway. Through Refill, Good and his team provide job training, soft skill development, social service and educational support, mentoring and employment services. He is on a mission to empower young adults to enter, navigate and stay in the workforce.
Good is also a founding principal and managing partner of Soul City Hospitality, a Social Business Enterprise focused on developing Mississippi’s local food economy.
Good is featured in the 2020 Visit Jackson Tour Guide